The Times Media Company and the Valpo Chamber have teamed up to promote a “Buy Local” campaign for the next 26 weeks beginning in August. Chamber members will have the opportunity to purchase advertising packages at a reduced rate and will be sent a buy local sticker to signify their identity as a local business where the Chamber and the Times encourages consumers to shop.
Surveys around the country have found that local businesses benefit where there are “Buy Local” campaigns. In a recent 2011 survey, the Institute for Local Self-Reliance found:
- 41% of local businesses said it brought in new customers to their businesses.
- 61 % of local businesses surveyed said they had revenue growth over the 54% of the previous year.
- Those areas that had “Buy Local” initiatives reported revenue growth of 7.2% in 2011 compared to a 2.6% for those areas without the initiative.
Rex Richards, President